The Small Business Start-up Workbook - A step-by-step guide to starting the business you’ve dreamed of


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	In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises; checklists and worksheets, this book provides a step-by-step guide to researching and formulating your business idea; planning the right marketing strategies; sourcing opportunities, markets and finance; and managing a team that will drive your vision forward with you.


	You’ll discover what well-known entrepreneurs would have done differently with hindsight, what their biggest mistakes have been and what they’ve learnt, as Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou and Simon Woodroffe (among others) reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business.
	This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success. All this fits snugly alongside the more traditional business start-up topics such as cash-flow management, competitor intelligence, and how to create a website that works.